There exists a designerly way of thinking and communicating that is both different from scientific and scholarly ways of thinking and communicating, and as powerful as scientific and scholarly methods of inquiry when applied to its own kinds of problems.
L. Bruce Archer
Every day we design the world. Every day we have the opportunity to make it better or worse. We give form to our best and our worst human impulses. We create heaven and hell.
We are an imaginative form-giving species intent on adapting our environment to our needs and whims. We invent tools and technologies. We build structures. We create meaning. Design is the magic by which we give the tools and technologies we make form and meaning.
Design is a story that needs to be told. It arises from deep inside our consciousness – of our bodies, of the world around us, and of whatever lies beyond. For we situate ourselves in the world by what we create. We can no more stop designing than we can stop breathing, or thinking.