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A History of Design Consciousness – A Lecture @ Hult International Business School

January 2, 2021 by Neil Goldberg

At the beginning of the semester teaching “Design for Business Leaders” at Hult I presented a reprise of the lecture I have previously posted here that I delivered at SFSU College of Business. It’s similar in outline, but quite different in the specific narrative – as is to be expected of material that is still in development. Each of these is a prototype that I hope to bring to focus and clarity in the book about design consciousness that is my ongoing project.

I’m currently preparing to deliver an updated version of it at the Pacific School of Religion that I’m looking forward to.

I have broken the lecture that was delivered via Zoom during the Covid lockdown in San Francisco, into 4 parts – to make it more digestible, and to allow me to cut out sections where we took a break but didn’t pause recording.

Part 1: Introduction to Design Consciousness

Part 2: Chapter 1: Homo Designer & Chapter 2: Artisanal Design

Part 3: Chapter 3: Industrial Design

Part 4: Chapter 4: Human Centered Discipline

 

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Design is how we give form to our intentions.

By design we create a world that is adapted to our humanity. These are my musings - about design, design thinking and the design consciousness that drives them.

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