The Tria founders had breakthrough technology for whole body hair removal. They asked Praxis to create a product and a brand that would become the first FDA approved home personal care device to include a class 1 laser. It had to meet exacting standards for ease of use and zero error tolerance by a user group what is technology averse.
Under Neil’s leadership Praxis completing industrial design – giving the product it’s distinct soft and approachable form yet a strong and reassuring presentation of it’s advanced technology. It is designed to be easy to hold by hands large and small.
Neil built and guided a team to produce a world-class brand; from formulating a strategy to brand touch-points from the name, logo, website, product packaging and use instructions.
In 2009 Tria was named by Advertising Age as one of “America’s Hottest Brands”. It is one of the fastest-growing technology companies in the North America and in 2011 ranked on Deloitte’s Technology Fast 500 list.