Praxis Design

Website of Neil Goldberg

  • NEIL GOLDBERG
    • SPEAKING OF DESIGN
    • PROJECTS
    • VENTURES
  • DESIGN CONSCIOUSNESS
  • WRITING
  • CONTACT

Design Framing: A Tale of Two Electric Cars

May 24, 2013 by Neil Goldberg Leave a Comment

A recent article compared Tesla, the innovative electric car company based here in Silicon Valley, with Kandi Technologies, the upstart electric vehicle company in China. It got me to thinking about frames – lateral and vertical. A case of two little guys: one innovating laterally and the other vertically.

Frames, or the act of “re-framing”, are fundamental to innovation leadership. For example, when you choose to design a better light-bulb, you will likely miss the opportunity to cast light in dark places with no electricity, using little more than a soft drink bottle filled with bleached water.

The frame is the box that we’re always trying to think outside of – no matter how creatively we think, how much we open our minds, all ideas ultimately live in boxes of their own – we’ve just reframed. [Read more…]

Filed Under: Uncategorized

  • « Previous Page
  • 1
  • …
  • 6
  • 7
  • 8

 

Praxis Cycle Icon_small-01
Design is how we give form to our intentions.

By design we create a world that is adapted to our humanity. These are my musings - about design, design thinking and the design consciousness that drives them.

RECENT POSTS

  • Design Wisdom
  • A History of Design Consciousness – A Lecture @ Hult International Business School
  • I Couldn’t Have Said it Better
  • Tom Williams on Design Research
  • Maria Giudice on Design Leadership
  • Jonah Becker on Design on the Executive Team @ Hult DSN 328
  • Jacques Rossouw on Brand Design @ Hult DSN 328
  • Design for Business Leaders. A Course at Hult International School of Business
  • Let Me (Re)introduce To You…
  • A Tale of Two Designs

EMAIL NEWSLETTER

Sign up to join the conversation.

Email Newsletter

Sign up to receive email updates and new blog posts.

Praxis Design
CONTACT:
Neil Goldberg
Berkeley, CA
USA
© 2014 - 2016 Praxis Design. All Rights Reserved

Copyright © 2021 · Parallax Pro Theme on Genesis Framework · WordPress · Log in