This is for anyone who has ever felt that design isn’t being used to its full potential. By “design” I mean the disciplined practice that underlies all intentionally creative work whether you call it design thinking, UX/UI, industrial design, architecture or graphics design. This is for all the times you’ve sat through a project briefing thinking “this is really dumb!” Or a review that goes south after you’ve delivered some of your best work and you note quietly to yourself “In a sane world, this would be criminal”.
There are reasons why every design team has found themselves frustrated by factors that are much bigger than themselves, embedded in “that’s just the way it is” rationalization. They aren’t worth railing at (though we often do) because, well, it is just the way it is, there’s little we can do about it in the short-run and we’ve got work to do that we’re being paid for. Like the times that funding dries up for the project that is most important to people’s well-being. Or the VP of something or other has an entirely different frame for the project than what the creative team knows is right. Or at the most basic level, the design solutions to world hunger, global warming, malaria in Africa or urban sprawl that you know would work if we only gave them a try are not even a starter for consideration by serious people with their feet firmly planted in “the real world”.